Since 1815, each Laphroaig Distillery Manager has been the custodian of the craft to make the richest single malt in the world. Over the years, each has passed on their skills and traditions to the next generation to continue this legacy. To honor this passing of knowledge, Distillery Manager John Campbell has created Laphroaig Lore, the richest ever Laphroaig. Lore, meaning the passing of a skill or tradition through word of mouth, is the story of how Laphroaig is made, encapsulating the craft passed down from generation to generation over two centuries. Lore’ is a marriage of classical Laphroaig styles and many ages of Laphroaig; some as old as vintage 1993. The marriage draws from the peaty power of Laphroaig with the smoothness of double matured stock finished in European oak hogsheads.